​After building my own personal brand to 1.5 million+ followers and 150 million+ views, I realized I didn’t just love making content, I loved the behind-the-scenes planning, structuring, and strategizing of it all. After eight years as a full-time content creator, I decided to pivot from being the face of the brand to helping other brands show up confidently and intentionally online.

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As someone who’s been deep in the trenches on the “creator side,” I know what it’s like trying to keep up with algorithm changes, endlessly brainstorm content ideas, and make sure what you’re posting actually gets seen. From creative content production to SEO, from engagement tactics to repurposing across platforms—I’ve done it, tested it, and lived it.

I decided I wanted to level up my knowledge from every angle, so I went back to school to study Digital Marketing, Communications, and Public Relations. Through school projects, internships, and working on the brand side, I filled in any gaps and built a skill set that balances creative instincts with strategic thinking. You can check out some of my work samples on my portfolio page.